Finnair will start rolling out continuous pricing this spring and limit domestic fare availability to direct and NDC-based channels. The airline says the plans are part of its “next step towards modern distribution”.
Airlines around the world are looking to remove more content from traditional GDS channels that use the legacy EDIFACT technology standards through increased use of new NDC-enabled platforms and connections.
Finnair said it will now “gradually” implement continuous pricing through its website, mobile app and NDC channels for bookings made through agencies and TMCs. The airline said the new fare strategy will not be “locked to the 26 legacy price points” offered through traditional GDS channels.
The airline is also removing its Finnish domestic flights from the EDIFACT-based platforms from May 1, 2023. From this date, domestic flights will only be available through Finnair’s direct channels or through their NDC-enabled portals such as Finnair Agency Sales Tool (FAST), certified Finnair NDC aggregators and NDC Direct Connect APIs.
Finnair stressed that this move will not affect the booking of international flights.
Jenni Suomela, Vice President, Global Sales and Channel Management at Finnair, said: “We are committed to transforming the way in-flight products are sold and serviced, for the benefit of our customers and the wider industry.
“We encourage our B2B partners to join this journey to make the benefits available to all of our customers and stand ready to support and assist our partners in this transformation.”
Last year, Finnair introduced a surcharge for bookings through GDSs for flights departing from Europe and several markets in Asia and the Middle East. The airline also removed its Finnair Light fares from EDIFACT-based systems.
Finnair’s moves come after American Airlines, a partner in the Oneworld alliance, told TMC that they would need to be “NDC-enabled” by April to ensure access to the full range of third-party content.
Saber said in a statement: “As part of our agreement with Finnair (AY), we have ensured that the airline distributes its NDC content through Saber’s Global Distribution System (GDS), providing travel buyers and agents with at least the same content available on.” all other GDSs and Finnair’s direct connection channels.
“The NDC integration comes in addition to continuing the seamless delivery of AY EDIFACT-related content to our global network of travel agencies and corporate clients. AY’s EDIFACT content will be available in Saber on par with Amadeus and Travelport.
“We are working closely with Finnair to prepare for the broad rollout of AY’s NDC offerings in Saber Red 360, GetThere and APIs in Q1 2023.”
BTN Europe has also reached out to Amadeus and Travelport for comment on Finnair’s announcement.