Popsicle® helps bridge the art education gap with the Stick with Art! contest

In partnership with the National Art Education Association and parents, actors and art advocates, Kyla Prattthe online art competition is part of the brand’s ongoing commitment to helping students across the country stick to the art.

ENGLEWOOD CLIFFS, NJ, November 14, 2022 /PRNewswire/ — Popsicle believes that children’s imagination is their greatest superpower, and when you let your imagination run wild, amazing things can happen. After all, Popsicles themselves were invented by a playing child! However, many students in the US do not have opportunities to develop and fully utilize their imaginations both inside and outside of the classroom, often due to unequal funding of arts education programs in schools, leading to what experts have dubbed the gap in of arts education.1

To close this gap in arts education, Popsicle works with the National Art Education Association (NAEA) and parents, actors and advocates of arts education Kyla Prattto encourage imaginative play and learning in classrooms and arts programs across the country with the Stick to the art! Contest. Stick to the art! invites Title 1 art teachers to share their students’ creative, colorful and imaginative embroidery creations on social media for a chance to win $1,000 to cover the cost of art supplies for their students.

Without a solid arts education, students have fewer opportunities to engage creatively in school than they do at the World Economic Forum2 has consistently ranked creativity as one of the most important skills for the job market.3 Popsicle knows the power of creativity, which is why the Stick to the art! competition marks the start of Popsicle’s three-year, $500,000 Commitment to bridging the gap in arts education through partnerships with experienced not-for-profit organizations in the field.

“Arts education is not an extracurricular activity; it is crucial and plays a big part in all of our lives,” he said Kyla Pratt. “That’s why I’m so excited to work with Popsicle and NAEA to roll this out nationwide Stick to the art! Competition to bridge the gap in arts education many schools are facing. As a parent it is important that you use your imagination and creativity to create art and that is an integral part of my family. I can’t wait to see all the craft creations that have been envisioned for the popsicle Stick to the art! Contest!”

NAEA will serve as Popsicle’s official non-profit partner and the Stick to the art! Contest. Founded in 1947, NAEA is committed to creative growth and innovation by advancing the tools and resources for quality education in visual arts, design, and media arts among diverse populations and communities of practice alike.

“As a brand that believes in the power of creativity and imagination, bringing this to market is an exciting moment Stick to the art! Contest and Popsicle’s continued commitment to helping more kids stick with the arts,” said Russell Lilly, President, Unilever Ice Cream North America. “This program, in partnership with NAEA, will enable arts education programs to thrive and provide students with a dedicated space to unleash their creativity and imagination, while providing the support visual arts educators need in the face of growing budget challenges. Popsicle is proud to make a meaningful contribution and support programs that are making a real difference for the next generation.”

Although some schools can support an ongoing commitment to arts education, the growing arts education gap is not affecting all children equally.

Since the mid-1980s:

  • Black students have seen a 49% reduction in arts education1
  • Hispanic/Latinx students have experienced a 40% reduction in arts education1
  • Children from low-income families have seen a 77% drop in arts education1
  • White students have experienced a virtual 0% cut in arts education1

To make up for the lack of funds for arts programs in schools, teachers often have to buy materials out of their own pockets. Studies show that teachers spend money on average $750 each year on course materials.4 Popsicle believes that arts education should be accessible to everyone. That’s why Popsicle created this Stick to the art! Contest– Popsicle wants to help fund the art teachers who nurture our children’s imagination and creativity.

To participate, Title 1 fine arts teachers serving underserved and diverse communities are asked to share their students’ creative, colorful and imaginative craft creations on their own Instagram feed. Each entry should include the hashtag #StickWithArtContest, tag @Popsicle, and the photo entry should include the popsicle creation (no students or teachers should be in the photos).

From these entries, 40 teachers will be selected to win $1,000 to cover the cost of art supplies for their students. These 40 teachers are then invited to apply for a grant for their school to support the arts by sharing their need for school-wide arts funding and their commitment to teaching strategies for equity, diversity and inclusion and access to arts for all students. The schools received from four teachers $10,000 to support the arts and a happy teacher’s school will be preserved $20,000 support art! All winners will be selected by a panel of NAEA representatives and announced in 2023.

“NAEA is excited to partner with Popsicle to advocate for equal access to fine arts education for students across the country,” he said Mario R Rossero, Executive Director of the NAEA. “We work every day to advance art education, and the Stick to the art! Contest encourages this important responsibility by directly supporting the fine arts educators who catalyze student innovation and creative problem-solving.”

through the Stick to the art! Contest, Popsicle is excited to support teachers and schools to inspire students’ imagination and creativity, and to support more equitable access to arts education across the United States.

NO PURCHASE NECESSARY. Void where prohibited. The stick with the art! The contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of 50 US & DC, 18+, who are an art teacher to a child ages 6-18 who has made or is planning to make popsicle creations in their class. Starts at 12:00 p.m. ET on 14.11.22 & ends 11:59 p.m. ET on 12/18/22. For official rules, eligibility, odds, limits, prize descriptions and full details, visit unileversweepsrules.com/popsiclepurpose/.

As a brand invented by an 11-year-old, Popsicle has always created ways for kids to play more often and let their imaginations run wild, from the bright colors and flavors of Popsicle products to the upcycled craft activities with Popsicle sticks. For more information on Popsicle, visit www.popsicle.com or follow @Popsicle on Facebook. Twitter, and Instagram. For product locator, please visit www.popsicle.com/storelocator.

Unilever is one of the world’s leading suppliers of beauty and personal care, home care and food and refreshment products with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of 50.7 billion euros in 2020. More than half of our presence is in developing and emerging countries. We have around 400 brands that can be found in homes around the world. in the The United States and CanadaThe portfolio includes cult brands such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-driven, future-ready business model leads to superior performance. We have a long tradition as a progressive, responsible company. It goes back to the time of our founder William Leverwho launched the world’s first targeted Sunlight Soap brand more than 100 years ago, which is now the heart of our company.

The Unilever Compass, our sustainable business strategy, is designed to help us deliver excellence and drive sustainable and responsible growth while:

  • Improving the health of the planet
  • Improving people’s health, confidence and well-being
  • Contributing to a fairer and more socially inclusive world.

While there is still work to be done, we are proud to have been recognized in 2020 as an industry leader in the Dow Jones Sustainability Index and – for the tenth consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information about Unilever US and its brands, visit: www.unileverusa.com

For more information about Unilever Canada and its brands, visit: www.unilever.ca

The National Art Education Association (NAEA) is the premier professional organization for arts educators in schools, universities, museums and communities. Founded in 1947, NAEA is committed to creative growth and innovation by advancing the tools and resources for quality education in visual arts, design, and media arts among diverse populations and communities of practice alike.

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1 American Academy of Arts and Sciences.org
2 World Economic Forum
3 LinkedIn
4 Adopt A

SOURCE Popsicles


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