Music startup Hyph announced an upcoming mobile app that aims to be a music creation and remixing tool that anyone can use. With an estimated value of $100 billion, Hyph serves the 50 million+ people worldwide who identify as content creators.
Hyph allows users to create original songs by taking music from the app’s library and customizing them by adding instruments like bass, lead guitar, strings, drums, and piano, or a voiceover recording of their singing. Users can choose music based on genre or mood. Hyph will be available by invitation in the US this fall. The app is scheduled to be launched in spring 2023 and will be available on Android and iOS devices.
Besides sharing on social media platforms, users can also share their creations on the app with the background of their selected photo or video. The music production-focused social media app will also allow users to take songs created by other users and repost them with new edits.
The New York startup was founded this year by Max Renard, Anthony Kennedy Shriver and Alexander Dessauer. It raised $26 million in seed funding from private investors. The company intends to launch an app that will allow anyone with a smartphone to “create professional-quality music,” Hyph wrote in its announcement.
“Hyph will do to music production what smartphone cameras did to photography, giving anyone with a smartphone the ability to produce high-quality photos without the financial commitment and time previously required,” said Renard. Renard notes that Hyph is targeting Gen Z, a “hands-on generation that wants to be part of the creation process.” A recent survey found that 45% of Gen Z want to make money from content creation.
The Hyph team says the purpose of the upcoming app isn’t for creators to make money as professional musicians, but rather to have fun writing songs and sharing them with friends. Hyph owns the rights to all songs created in its app, but the company plans to share the proceeds with song artists and music providers.
In-app ads make Hyph accessible and free for all users, but there will be paid features and the option to remove ads for a fee. Those premium options range from $0.99 to $29.99, the company told TechCrunch. Renard notes that Hyph doesn’t rely on AI-generated music, instead providing a catalog of songs recorded by session musicians.