Guy Gonzales said he was frustrated by the fitness and health industry in 2017 when he retired from a corporate job he had worked at for more than 25 years. During this time, Gonzales went to the gym five times a week for 90-minute sessions. But he said he’s still not finding the results he wants.
A friend then told him about Utopia Food + Fitness.
The concept of Utopia is strength-based training, twice a week for 20 minutes. Along with the workout, clients follow a nutrition plan with ready-to-eat meals, he said.
Gonzales said he didn’t think it could work. But he tried, and his body fat went from 19% to 11% in six weeks.
“It was incredible,” Gonzales said. “I was blown away.”
Gonzales joined the Utopia team as an investor and advisor. Now he is the CEO of Utopia Food + Fitness.
Utopia has locations in Plano and Preston Hollow. A location in Southlake opened in 2017 before moving to Commerce Street this summer. Membership costs $149 per month, which includes two workouts per week and $40 in meal credits, Gonzales said.
Utopia’s fitness and nutrition plans are tailored to each individual. Gonzales said every body is different and plans need to be customized for each person.
When it comes to nutrition, customers choose meals that have a good balance of protein, fat and carbohydrates. Customers choose breakfast, lunch, dinner and two snacks. Gonzales said meals can be ordered online and picked up at Utopia during the training session.
He said that the bulk of a person’s health depends on what a person eats. In a world of convenience with fast food and take-out, Gonzales said, eating healthy can be difficult.
“Nutrition is a big part of that,” he said. “Even if you go to the gym and work out really hard, the missing component is, ‘What are you eating?'”
The training is strength-based and supervised by a trainer. Each exercise machine works separate muscle groups to achieve a balanced workout and build muscle, he said.
“Most people hate cardio,” Gonzales said. “It’s not a good use of time, is it?”
On average, he says people who come to Utopia have tried 16 different diets or exercise plans. Everyone has a different reason for wanting to change something, Gonzales said. He’s seen clients who want to get in shape before their wedding, or clients who are grandparents and want to be with their grandkids a little longer.
“Our mission is to answer the ‘why?’ and help them improve their lives, Gonzales said.
Steps to Join
CEO Guy Gonzales said each nutrition and exercise plan is tailored to a client. The onboarding process for clients consists of three steps.
The InBody Test – This body composition analysis helps calculate basal metabolic rate, calorie intake and exercise routine.
Meal Plan – Gonzales said Utopia feeds customers off their metabolic rate. Meals are scheduled for customers.
Muscle Building – Clients are given a program where they train twice a week in 20 minute sessions to lengthen and strengthen muscles.
Utopia food + fitness. 280 Handel St. Ste. 145, South Seas. 817-329-1888. www.utopaff.com. Opening hours: Mon.-Thu. 5:30am-8pm, Fri 5:30am-5pm, Sat 7am-2pm, Sun closed