I compared supermarket food ranges – and the cheapest was a HUGE surprise

SUPERMARKET own brand items are popular with shoppers looking to cut their grocery bill – but which store has the cheapest range?

Shopping genius Kathryn Leech did a little research to find out which supermarket has the cheapest budget range.


Shopping genius Kathryn Leech shopped at both M&S and Sainsbury’s for comparison

In a viral TikTok video, the 26-year-old from Manchester shopped for essentials at both Marks and Spencer and Sainsbury’s.

She started her video by showing the difference between a bag of rice costing £2.50 per kilo at Sainsbury’s but only £1.85 per kilo at Marks and Spencer.

This is the same price as 1kg of rice in Tesco and Asda.

The clip also shows a two-pin carton of milk, which is 20p cheaper at the luxury food retailer than it was at Sainsbury’s, where it was £1.35.

While essentials, including a loaf of bread, a carton of six eggs and 500g penne pasta, were all 10p cheaper at Marks and Spencer.

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Kathryn was amazed at the price differences between the items – with M&S surprisingly proving to be the most cost-effective choice despite being known for its high-end prices.

The clip garnered over 1.4 million views and 98,500 likes, shocking viewers equally.

One user commented, “Never thought I’d see the day.”

Another user wrote: “My weekly M&S grocery store as a couple of foodies is £50, same stuff cost me £70 in Tesco.”

“This one shocked me but I think that’s because we’ve always said M&S expensive but they are actually affordable and better quality,” commented another.

“I love M&S Food and shop there most of the time.

“I find things really cheaper than elsewhere (sometimes even at Aldi),” said another viewer.

How do I find the best deals in the supermarket?

Get a loyalty card

Signing up for a supermarket loyalty card can often get you cheaper prices on essentials.

If you have a loyalty card, you may be able to get extra points or discounts, especially if you buy petrol from the same supermarket.

The Sun recently compared the best supermarket loyalty cards in this handy guide.

Asda is the latest supermarket to promise extra perks for shoppers, joining Lidl, M&S, Morrisons, Sainsbury’s and Tesco.

But it pays to compare loyalty programs — and remember, despite the name, you don’t have to be loyal.

Know when to shop

Visiting stores when products are discounted and with bright yellow discount stickers posted can save you big bucks.

If you shop in the evening, you tend to find reduced goods.

But each branch of a supermarket has its biggest discounts at slightly different times of the day.

We’ve put together a handy guide to when supermarkets like Aldi, Asda, Tesco and Lidl are cutting their prices.

Make a list

One of the most common mistakes buyers make is going out unprepared.

Making a list helps focus on getting the items you really need instead of getting sucked into impulse buying.

Another tip is to choose a smaller trolley – or if possible a basket – for shopping.

A larger cart will look emptier even after you’ve searched the aisles and may encourage you to pick up more items.

Switch to private label

It can be worth abandoning items with labels like “finest” in favor of “own” or “value”.

The Sun regularly tests supermarket own-brand products to see if they can beat the big brands.

Lidl’s own brand Freeway Cola at 47p beat out other supermarkets’ own brands to be crowned best by The Sun.

The Budget supermarket’s own-brand orange juice was also found to be the best alternative to Tropicana.

The brand’s Smooth Orange Juice costs £2.75 compared to Lidl’s Simply Orange Juice which costs just 55p.

You can also try checking out frozen alternatives to fresh fruits and vegetables, and check the lower shelves where customers are known to find better deals.

In the meantime, we have found out from a supermarket expert how to get your weekly shopping cheaper in every aisle.

We’ve also unveiled the cheapest supermarket in the country – and that’s not what you’re expecting.

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