Pottery Barn, Julia Berolzheimer Partner for Decor, Tabletop, Garden – WWD

Pottery Barn is collaborating with trendsetter Julia Berolzheimer on a collection featuring decor, textiles, tabletops and garden.

Berolzheimer caught the attention of the design team at Pottery Barn, a division of Williams-Sonoma Inc., a few years ago when she began building a large following on social media as a fashion and lifestyle influencer, originally known as @GalMeetsGlam.” She frequently featured Pottery Barn products on her blog and social media posts.

The Pottery Barn design team worked with her to create a collection inspired by her aesthetic. She has 1.3 million followers on Instagram. The collection is available from Thursday.

The collection includes the Clementine Reversible Quilt & Shams and the Marigold Reversible Duvet & Shams, named after Berolzheimer’s daughters, reminiscent of garden trellises in spring. For the table, there are handcrafted items like the woven Mae baskets, aster bowl and napkin rings, as well as family-friendly pieces like the melamine Alice tableware and the easy-care Millie oilcloth tablecloth.

Julia Berolzheimer and some products from the Julia Berolzheimer x Pottery Barn collection.
courtesy photo.

The collection marks the first collaboration for Pottery Barn in the garden category. She offers the Julia Potting Station, one of Berolzheimer’s favorite pieces, which provides order in the garden and multifunctionality in the entrance area of ​​the house. The collection ranges in price from $22 to $1,999.

“We are excited to share this summer collection that celebrates the harmony of life indoors and outdoors. Julia’s feminine aesthetic translates beautifully into thoughtful pieces for home and garden, inspired by the beauty and delicacy of nature. This collection embodies her distinct approach to design and fun sensibility, bringing an eclectic infusion of florals and patterns to the home that is fresh and modern,” said Marta Benson, President of Pottery Barn.

Berolzheimer said she has created a collection full of pieces inspired by her own home and garden in Charleston.

“My hope for this collection is that it inspires beautiful moments, and I can’t wait to see others incorporate these pieces from celebrating with others into their everyday lives,” she said.


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