IKKS brings Parisian fashion to the streets of London and opens two new stores

French fashion and lifestyle brand IKKS Paris announces the opening of two stores in London’s iconic Carnaby Street and Kings Road shopping centres, marking the brand’s entry into the UK. The Parisian brand’s first store will open at 3 Carnaby Street this May.

The 2,610 square foot store spans two floors with a full collection of women’s, men’s and children’s clothing. This will be the first permanent UK flagship for the brand. A second 1,300 square foot store will open in June at 109 Kings Road which will carry the womenswear and juniors lines.

Founded in 1987 by Gérard Le Goff, IKKS Paris offers a comprehensive collection of women’s, men’s and children’s clothing and accessories. IKKS Paris wants to encourage urban free spirits around the world to rock their lives through creative, responsible Parisian fashion for 365 days.

The new stores have been designed to offer customers a “premium experience”, including a lounge area and complimentary coffee for customers, as well as regular in-store brand activations including style sessions, talks and personalization. Natural materials are used in all stores.

Ludovic Manzon, CEO of IKKS Paris commented: “Carnaby Street is a perfect place to launch our first standalone store in London as it is not only an iconic shopping destination but also where our target customers shop.

“We will follow the opening of Carnaby with a second location on the iconic Kings Road and look forward to the next chapter in the brand’s growth strategy.”

The store openings come against a backdrop of growth over the past 35 years and continued global reach through the brand’s online store and recent inclusion in the inaugural Metaverse fashion week, where IKKS opened a virtual flagship store.

Samantha Bain-Mollison, Retail Director at Shaftesbury said: “We are delighted that IKKS Paris will open its flagship store in Carnaby. The brand fits perfectly with Carnaby Street’s existing retail portfolio of exciting fashion concepts that offer customers a differentiator and a premium shopping experience.”

The stores, which will showcase their SS22 collection in full when they open, will feature exclusively British products and will include a showcase of their hero collection Free the Sea, a sustainable range made from Sequal yarn produced by the Seaqual Initiative which uses recycled plastic waste from the sea, proceeds go to the NGO The SeaCleaners.

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