FLINT, MI – A Flint Bakery will be featured on the first episode of a Food Channel and Discovery+ TV show Monday, April 11 on building local businesses with transformations and new ideas.
Teressa Morris, owner of Flint’s The Cookie Jar, will be featured on the first episode of Bake or Break, where award-winning chef Stephanie Boswell helps provide insights into improving the business while also working with HGTV designers, to redesign the business. Store window.
“Owner Teressa Morris has poured every penny she has into her bakery and is fighting to keep the lights on,” the show’s creators said in a press release. “Their million dollar cookies are epic, but a hit menu item isn’t enough to keep them in business. Stephanie teaches Teressa how to capitalize on her signature cookie to expand her menu and create new revenue streams. Stephanie is restoring more than just the bakery by giving Teressa the confidence to be a stronger leader.”
The Cookie Jar at 3207 Saginaw St. on the south side of town has been open since 2017 and offers specialties like the million dollar cookie, billion dollar brownie, strawberry crunch and carrot cake.
Morris said she found out about the show and the opportunity to be seen in it through an email sent to struggling Bakeries across the country.
She called the experience “amazing” and said the show’s creators did a lot for her.
“I was hoping that the show would raise the profile of my company, and it definitely has,” Morris said. “That had a very positive effect.”
The hour-long episode of “Bake or Break” will air Monday at 10:00 p.m. ET on Food Network and Discovery+.
The show, which premieres Monday and has three more episodes to follow, sees Boswell and her team focus on a struggling bakery and work to figure out how to completely transform their business.
To keep these cake shops from losing money, she helps refresh recipes and redesign storefronts alongside HGTV designers Lauren Makk and Breegan Jane.
Morris said some of the changes made were very drastic but very necessary, such as changing the building’s color from white to a more vibrant blue.
“(It) has given my business a lot more visibility and attracted a lot of new customers,” she said.
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The submission deadline for Flint mayoral candidates is April 19