Is there a global cultural shift from America to China?

Today, the United States is seen as the loser and China as the winner. The rivalry between the two is almost legendary. The Way of American Life has been promoted since the end of World War II. We have all taken something from American culture, from politics and economics to everyday practices. In everyday life, music, films, conversation styles, clothing styles and hairstyles can be cited as examples. That’s why American culture has influenced us all in one way or another, more or less.

Cultural and linguistic diffusion is part of being seen as an influential power, if not a superpower. The spread of English around the world and Russian in Central Asia are the prime examples of cultural and linguistic spread, where non-native speakers of English and Russian get first-hand information, while also gaining the upper hand for native-speaker platforms to explore the world reach languages ​​and control the emotional transitions of individuals and groups of people.

Especially the Chinese developments in all areas have fascinated people all over the world. The achievements in trade, innovation and technology are proving to be magnetizing fields, leading people to develop more curiosity about China. It is remarkable to briefly analyze how Chinese culture competes with American culture on the world stage.

How American Culture Spreads

American culture has gone global with its ideological and political stance recognized by the majority of people on a global scale along with its technological superiority. Global political sympathy for American values ​​paved the way for deeper cultural exchanges between Americans and others.

We still enjoy watching a lot of fake Hollywood heroes. In American films we used to see actors holding a radio on their shoulder while walking down the street in half-worn jeans. And large parts of the world’s population still follow such trends in everyday life. American grocery chains have expanded remarkably around the globe. There are also thousands of American fast food outlets in China. The American hamburger, for example, is one of the most popular foods in the world and has become a global dish. English is also the most important world language.

Technology takes the lead

On the other hand, Chinese culture is globalizing through its technological progress, which is in contrast to ideological and political positions. The main focus is on the number of Chinese learners. Nearly 100 universities worldwide teach Chinese courses, while approximately 600 Chinese Confucius Institutes around the world bring Chinese civilization closer to millions of people worldwide. The demand for learning the Chinese language is increasing overwhelmingly. In addition, Chinese cuisine restaurants are also on the rise. When people talk about Chinese food, noodles usually come to mind first. Nowadays it is common to come across people who like to use chopsticks while eating Chinese food. However, it seems that still a greater number of people do not follow the ways of Chinese life as they do with American culture.

I have two questions regarding Chinese culture, which is truly a unique civilization. Doesn’t China follow the American style of passing on Chinese culture to others, as Americans did directly or indirectly? Or do people generally not like Chinese culture?

Yes, lately they do this a lot, like e.g. Such as the promotion of Chinese people abroad, the change of film content in the Chinese film industry, the preferences of actors, and the transmission of well-known figures of Chinese origin. We shouldn’t be surprised if we start seeing Chinese artificial heroes in movies saving the world, because the use of perception management is an indispensable skill in today’s world – debuting external, internal accusations and bringing in ideas and so on. And China is aware of this and has mastered the ability.

In one movie, one of the Chinese actors fights one of the greatest American boxers and there is no winner. Psychologically, the message to the audience is equality of strength.

From my point of view, people are aware of change, wonder about Chinese culture and welcome Chinese technological innovation. But in some eyes, the Chinese system seems too strict, antisocial and gloomy. This is actually an indication of how ideological and political perception works.

Will China culturally outstrip America, where the American dream will one day become the Chinese dream?

It seems that China’s global cultural influence is not as rapid as America’s, barring linguistic expansion. Nevertheless, we can assert that the cultural axis is only a temporary shift in balance. We may not see people who don’t wear, think, or enjoy the Chinese way, but we do see more people preferring to use Chinese technological devices and learn the Mandarin language over other languages.

If the high learning rate of the Chinese language remains the same, the cultural interaction between China and others will also be glorified. The results of this interaction could bring a new term and slogan to globalization where the Chinese language could overtake English. For example, use short Chinese characters to text each other like we do now with “OK or Oki” in the Turkish language. Language is thus an outstanding key to cultural exchange, penetration and influence.

China has recognized the importance of language at the international level in an extraordinary way. Promoting Chinese culture abroad has been within the leadership’s sphere of influence and has become an exceptional component of strategic and vital goals that Beijing expects the world to accept, endorse and embrace China and its way of life.

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