Datavault® partners with fashion legend Thomas Zeumer to power the tokenization and monetization platform The Zuper Experience

Provides models, actors and influencers with a comprehensive suite of tools to create data objects and create NFTs to buy, sell and trade using Datavault’s patented crypto technology

NEW YORK, April 11, 2022 /PRNewswire/ — Data Vault Holdings Inc., a leader in tokenomics and metaverse data visualization, scoring and monetization, today announced it has partnered with the legendary supermodel agent Thomas Zeumer to develop The Zuper Experience (ZEX), a data exchange that empowers models, actors and influencers with an intuitive data solution to earn directly from their personal content. ZEX will serve as a bridge, allowing creatives to build new value streams while brands and millions of fans can find inspiration in their content. Through the monetization of data and the creation of non-fungible tokens (NFT), the partnership aims to transform the media industry by unlocking the immense potential of individual data assets for both financial gain for models and creators and experience gain for consumers . vault holdings and Thomas Zeumerthrough The Zuper Experience, will leverage data’s monetization capabilities for amplified impact, making data both beautiful and ultimately profitable.

“We are pleased about the partnership Thomas Zeumer to manage, evaluate and monetize user data for ZEX. For decades, Mr. Zeumer has helped create data portfolios among models and industry experts. His efforts have cultivated an authentic exchange between the fashion industry and the general public. Today we’re creating a similar exchange, instead expertly backed by data created by models, actors, influencers, and other creative professionals in the entertainment industry. Datavault’s deep expertise in artificial intelligence, machine learning and tokenization makes our patented crypto technology the perfect partner for ZEX users,” he says Nathaniel BradleyCo-founder and CEO of Data Vault Holdings.

Since the 1990s Thomas Zeumer has amassed a vast amount of print, video and digital content, including magazine covers, television shows and digital archives. By partnering with Zeumer, Data Vault Holdings will leverage its platform’s artificial intelligence and machine learning technology to develop ZEX. This blockchain-based exchange will be the world’s first interactive portal to monetize the data of professional models, influencers, actors, athletes, celebrities, endorsers and brands. It will serve as a marketplace that democratizes data and allows talent to take back control of their personal data so they can work for them.

ZEX consists of a simple four-step process:

  1. Evaluate: Once a user is onboard, the platform’s artificial intelligence assesses the health of the user’s personal information using an aggregate scoring system that measures factors such as social, educational and economic status.

  2. Create: Once the assessment is complete, ZEX will make suggestions to create revenue streams, from monetizing personal data to NFT mining.

  3. Exchange: User can generate instant revenue through asset tokenization, blockchain data development and NFT creation.

  4. monetize: After exchanging data stocks, the user receives earnings in cash or in cryptocurrency.

The data monetization market is a fast growing sector estimated to be worth it $6.1 billion by 2025 with a CAGR of 21.7% from 20201. Data monetization aims to 3 trillion dollars fashion industry and more than $700 billion media and entertainment industry2.3.

ZEX gives users the flexibility of data – to transform from unrefined content to individual data objects, datasets and NFTs. NFTs, which have skyrocketed in popularity in the art world, provide models, influencers, actors and the like with digital certificates of authenticity that cannot be traded or exchanged for equivalent. Therefore, ownership rests solely in the hands of the user, allowing them to benefit from individual photos, videos, and physical items imprinted into unique digital assets.

The Zuper experience offers asset management through tokenization. Data objects can be traded through Datavault’s Information Data Exchange®, while NFTs can be bought, sold and traded through the platform’s NFT exchange. In addition to monetizing data objects and NFTs, the platform also allows users to create a photorealistic avatar representing the user’s digital presence, available to clients only in exchange for payment to models, influencers and actors.

ZEX is sold as a subscription service for $9.95 per month. Content creators in the entertainment industry produce massive amounts of data – and they deserve to benefit the most from it. Datavault’s partnership with Thomas Zeumer will create an exchange and marketplace where people and brands can invest in models, influencers and actors. In return, these content creators receive valuable real-time insights into their personal market value 24/7. Beauty – or in this case realizing full market value – is certainly in the eye of the individual content creator.

About Data Vault Holdings Inc.

Data Vault Holdings Inc. is a technology holding company that provides a proprietary, cloud-based platform for the delivery of data-backed, branded cryptocurrencies. Data Vault Holdings Inc. provides companies with the tools to securely monetize data assets through its Information Data Exchange® (IDE). The Company is in the process of completing the consolidation of its subsidiaries Data Donate Technologies, Inc., ADIO LLC and Datavault Inc. as wholly owned subsidiaries under one corporate structure. Learn more about Data Vault Holdings Inc. here.

About Data Donate Technologies, Inc. (DDT®)

DDT® develops technologies for data management so that companies can monetize data assets. Data Donate Technologies, Inc. finds buyers for data assets on behalf of nonprofit, religious, and political fundraising organizations. Learn more about Data Donate Technologies, Inc. here.

About Datavault Inc.

Datavault Inc. has patented, cloud-based technology that is transforming the way businesses evaluate and act on data. The Datavault Inc. team has transferred decades of experience in enterprise solutions, blockchain technology and digital security to help clients transact data objects in real-time. Datavault Inc. holds the information data exchange® (IDE), a unique exchange that allows registered buyers and sellers to trade data objects for cash or other monetary assets, including cryptocurrencies. Learn more about Datavault Inc. at


ADIO LLC has developed a breakthrough ad-driven monetization platform that improves user experience through high-traffic audio advertising. ADIO uses its patented breakthrough data packet technology to embed it into an audio file for a more robust user experience. Learn more about ADIO LLC at

Company contact:

DataVault Holdings Inc.
48 Wall Street, 11th floor
New York, NY 10005

Media contact:

Angry apple marketing

1: “Global Data Monetization Market”, Market Data Forecast, January 2022,

2: “Global fashion industry statistics – international apparel”, fashion united,

3: “Media and Entertainment Spotlight”, SelectUSA,


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SOURCE Data Vault Holdings Inc.

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